Post by account_disabled on Aug 28, 2015 13:52:23 GMT 1
As a website owner or an internet marketer, you already know what search engine optimization is and it significance to your online success. Statistics show that over 80% of the internet users opt to log on to Google for all their search requirements. Hence, sustaining a high search ranking on Google is crucial for the future and growth of your business on the World Wide Web.
Google Position as the Leading Search Engine
Over the years Google has been introducing some ground-breaking tools and technologies which help credible businesses promote themselves through SEO and simultaneously help internet users by offering them solutions as per their search needs.
Earlier this year, this search engine giant revealed about 40 changes in their algorithms with the purpose of enhancing their search quality. This extremely progressive search engine works hard towards developing systems which enhance quality of search results and collaboratively benefit internet users and businesses.
Among these updates, some of the major updates include a link evaluation update, a local search update, update with regards to the freshness of the content as well as its relevancy as well as a Panda update.
1. Through its link evaluation update, Google has decided to do away with the current method that is being employed for identification of the contents of a page that is linked.
2. Google has chosen to delve deeper into the significance of localized search results by integrating factors which will help generate more local search results by making effective use of factors determining the primary search results rankings.
3. The new signals introduced allow users to receive the most relevant and recently updated results.
4. Additionally, there are number of updates which work towards enhancing travel searches, Google Bar updates, enhanced video snippets as well as recent and updated image searches.
What do These Changes mean for Search Engine Optimization?
The new changes in the Google algorithm system is going to majorly impact the way your pages are going to be ranked on the search results. Traditionally, pages would mainly compete with other websites and their pages to achieve high search results. Depending on your optimization strategies and internet actions, your page would be considered 'good' and 'relevant' and if you broke any rules, your page would be black listed.
Now, instead of your focus being only to beat the competition by developing richer content, with better links, branding and content; taking into consideration the changes in the algorithms, a page is also going to compete with Google itself.
This search engine is now deeply crawling through trusted information sites and extracting answers for internet users, so that they are no longer required to click on a website. The answer will be given within a search result. Thus far, you will notice a number of Wikipedia based answers in this section on a search result.
This has added to the burden of good SEO for marketers who were highly dependent on achieving rankings through creating content rich websites which focused on quality information for visitors. The search engine will now pay much closer attention to the bounce rate of each page on your website and penalize websites which have higher bounce rates. It has become even more challenges for e-commerce websites, since a major percent of their visitors tend to abandon pages without going through a sale, hereby increasing their bounce rates.
At the end of the day, the fact of the matter is that Google is still the leading search engine and the only way to continue is by moulding your optimization strategy according to these changes to ensure continuous success rates. For more info visit here: www.leithseo.com
Google Position as the Leading Search Engine
Over the years Google has been introducing some ground-breaking tools and technologies which help credible businesses promote themselves through SEO and simultaneously help internet users by offering them solutions as per their search needs.
Earlier this year, this search engine giant revealed about 40 changes in their algorithms with the purpose of enhancing their search quality. This extremely progressive search engine works hard towards developing systems which enhance quality of search results and collaboratively benefit internet users and businesses.
Among these updates, some of the major updates include a link evaluation update, a local search update, update with regards to the freshness of the content as well as its relevancy as well as a Panda update.
1. Through its link evaluation update, Google has decided to do away with the current method that is being employed for identification of the contents of a page that is linked.
2. Google has chosen to delve deeper into the significance of localized search results by integrating factors which will help generate more local search results by making effective use of factors determining the primary search results rankings.
3. The new signals introduced allow users to receive the most relevant and recently updated results.
4. Additionally, there are number of updates which work towards enhancing travel searches, Google Bar updates, enhanced video snippets as well as recent and updated image searches.
What do These Changes mean for Search Engine Optimization?
The new changes in the Google algorithm system is going to majorly impact the way your pages are going to be ranked on the search results. Traditionally, pages would mainly compete with other websites and their pages to achieve high search results. Depending on your optimization strategies and internet actions, your page would be considered 'good' and 'relevant' and if you broke any rules, your page would be black listed.
Now, instead of your focus being only to beat the competition by developing richer content, with better links, branding and content; taking into consideration the changes in the algorithms, a page is also going to compete with Google itself.
This search engine is now deeply crawling through trusted information sites and extracting answers for internet users, so that they are no longer required to click on a website. The answer will be given within a search result. Thus far, you will notice a number of Wikipedia based answers in this section on a search result.
This has added to the burden of good SEO for marketers who were highly dependent on achieving rankings through creating content rich websites which focused on quality information for visitors. The search engine will now pay much closer attention to the bounce rate of each page on your website and penalize websites which have higher bounce rates. It has become even more challenges for e-commerce websites, since a major percent of their visitors tend to abandon pages without going through a sale, hereby increasing their bounce rates.
At the end of the day, the fact of the matter is that Google is still the leading search engine and the only way to continue is by moulding your optimization strategy according to these changes to ensure continuous success rates. For more info visit here: www.leithseo.com